ASICS shoes are made by a Japanese athletic equipment company.

Asics produces professional shoes and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their asics shoes for running have often been ranked among the top performance footwear in the market

ASICS shoes began as panmure footwear maker on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing Asics shoes for basketball in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS shoes Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka label.